Effective Date: July 10, 2025

Fathom Realty LLC (“Fathom,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website, (the “Website”), and through related communications including SMS, email, and phone.

Information We Collect

1. Information You Provide Directly

We may collect personal information when you voluntarily provide it, including:

Contact Information: Name, email address, phone number, mailing address

Business Information: Business name, website, and representative details (if applicable)

Account Information: Username, password, and login credentials

Real Estate Information: Buying or selling interests, preferred locations, property types

Communication Data: Information you provide when contacting us via forms, chat, email, phone, or SMS

2. Information Collected Automatically

When you visit our Website, we may automatically collect:

Device & Browser Data: IP address, device type, operating system, browser type

Usage Data: Pages visited, searches, interactions, referring URLs

Location Data: Approximate geographic location based on IP address

Analytics & Cookies: We use tools such as Google Analytics to understand Website usage

Email Analytics: Whether emails are opened or links are clicked

You may disable cookies via your browser settings; however, some features may not function properly.

SMS & Text Messaging Privacy (A2P Compliance)

By submitting your phone number through our Website or forms, you expressly consent to receive SMS or MMS messages from Fathom Realty, which may include:

Appointment confirmations

Service-related updates

Real estate-related information

Message frequency may vary. Message & data rates may apply.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying:

STOP to unsubscribe

HELP for assistance

Your consent to receive SMS messages is not a condition of purchase.

We do not sell, rent, or share mobile numbers with third parties for their marketing or promotional purposes.

How We Use Your Information

We use personal information to:

Provide and improve our Website and services

Connect you with licensed real estate professionals

Respond to inquiries and customer support requests

Send transactional, service, and promotional communications (with consent)

Personalize user experience

Conduct analytics and improve functionality

Detect fraud and ensure security

Comply with legal and regulatory obligations

Data Sharing & Disclosure

We may share personal information only as necessary with:

Fathom Realty agents and brokers

Affiliates and service providers (e.g., CRM, analytics, hosting)

Mortgage, title, or real estate service partners (when relevant)

Legal or regulatory authorities when required by law

We do NOT sell personal data and do NOT share data with third parties for marketing or promotional purposes.

Data Retention & Security

We retain personal data only as long as necessary for business, legal, or compliance purposes.
We use administrative, technical, and physical safeguards to protect your information.

You are responsible for maintaining the confidentiality of your login credentials.

Your Privacy Choices

You may:

Opt out of marketing emails via the unsubscribe link

Opt out of SMS by replying STOP

Update or correct your account information

Disable cookies via browser settings

Data Deletion Requests

To request deletion of your personal data (including Facebook Login data), contact us:

📧 [email protected]
📞469-960-4890
Subject line: “Data Deletion Request”

Please include:

Full name

Email address associated with your account

Clear deletion request

We will verify your identity and process the request per applicable laws.

Third-Party Links

Our Website may link to third-party websites or services. We are not responsible for their privacy practices. Please review their policies separately.

Changes to This Policy

We may update this Privacy Policy at any time. Updates will be reflected by the “Effective Date” above.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact:

DarrylJMorris.com
📧 [email protected]

California Privacy Rights (CCPA)

California residents have rights to access, delete, and request disclosure of personal data collected.
We do not sell California personal information.

To exercise your rights:

📞 469-960-4890

📧 [email protected]

We will not discriminate against you for exercising your privacy rights.